This transaction is the first international licence of the Skinny Water trademark for the purpose of manufacturing, distributing and marketing ‘Skinny Water’ in countries outside the US.
With the total combined populations of Brazil, Argentina and Costa Rica approximating 230m, this licensing agreement with G&K Enterprises represents the company’s effort to create brand awareness and availability to a targeted demographic.
In addition, Brazil will be hosting both the 2014 Fifa World Cup and 2016 Summer Olympics. Skinny Nutritional believes that, with the world focusing its attention on Brazil, both events present a great opportunity to expose additional millions around the world to Skinny Water.
Under this agreement, Skinny Nutritional Corp will receive a royalty per case sold in consideration of its grant of the licences to its trademark, formula and branding.
Source: Skinny Nutritional Corp
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