Meal replacement brand SlimFast has expanded its Bake Shop product line by adding new cookie and snack bars products.
Two flavours of cookie are available in the new range: Peanut Butter Chocolate Chip Cookie and Double Chocolate Chip Cookie.
Both flavours contain 1g of sugar, 10g of protein and 5g of fibre.
Meanwhile, the bars will be available in Chocolatey Crispy Cookie Dough and Chocolatey Peanut Butter Pie flavours.
Each bars also contain 1g of sugar and 5g of fibre, but protein content stands at 15g.
Bake Shop cookies will be available in packs of four, while each box of Bake Shop bars will contain five snack bars.
SlimFast says that both new products conform with the SlimFast weight loss programme, advising consumers to replace two meals a day with the snacks.
SlimFast CEO Chris Tisi said: “The new Bake Shop line gives dieters another meal replacement solution, so they don’t feel deprived while losing weight.
“SlimFast drinkers have told us how much they love our shakes and smoothies, but miss the “chew” of food. Now people can indulge in the baked treats they love, without the guilt.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.