Brand spokesperson Zev Norotsky said: “Smoke is poised to quickly become a spirits leader because of its taste, packaging and innovation. It will thrive from its premium positioning as a lifestyle brand and as a product that celebrates luxury and status.”
Distributed by Southern Wine & Spirits, Smoke is 26% alcohol by volume (52 proof) and is available in 750ml ($29.99 SRP) and 50ml sizes.
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