Smurfit Kappa CRP provided Miller Brands UK with a conventional fit-for-purpose beer case that transforms into an all-in-one beer chilling party pack for use in the home, at barbecues or festivals.
Kelly Skinner from Miller Brands UK said: “We identified an opportunity in Scotland to deliver incremental revenue by enhancing the consumer’s ‘at home’ experience. The cooler pack was designed to deliver against this brief by offering consumers an easy solution for chilling Millers Genuine Draft for sharing occasions in the home.”
The 18-bottle cooler pack was praised for its ability to transcend brand values from the store to the home, singing off-the-shelf through high-quality litho printing and standout graphics, while extending the post-purchase life of the product through its secondary use as a beer cooling pack.
© FoodBev Media Ltd 2024