Packaging manufacturer Smurfit Kappa has installed a Jetmaster-inkjet single-pass digital printer at its Madrid facility, which it has claimed will “generate more value for customers by helping them to differentiate and increase sales”.
The flexible printer improves customers’ access to digital print, which can add value to marketing campaigns and reduce a brand’s time to market. The new technology also allows immediate changes in print, reducing the risk of obsolete stock, and can print on any type of substrate.
The investment represents the company’s “commitment to creating value for its customers by building brand awareness through packaging and improving the shopping experience for consumers,” Smurfit Kappa said.
Smurfit Kappa Spain and Portugal innovation and design manager Jesus Rivas said: “We can now reduce the time to market of new product launches and customise orders to influence shoppers at the point of purchase. We are able to produce the exact amount that is required with the best quality in post-print in the industry, always supported by the experience, knowledge and skills of Smurfit Kappa.”
Smurfit Kappa Spain and Portugal CEO Ignacio Sevillano added: “This digital printer acquisition is in line with our new ‘open the future’ brand strategy, which is aimed to help our clients grow and improve in their key business areas by providing differentiation and added value. Smurfit Kappa can satisfy the most demanding printing requirements of its customers in addition to providing all the necessary flexibility for brand promotion.”
© FoodBev Media Ltd 2022
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