Under the theme of The Future Unpacked, visitors were treated to the latest insights and developments along with expected future trends in the paper-based packaging industry.
Exhibiting its innovations in design and sustainability, Smurfit Kappa also revealed new technologies such as online printing, augmented reality and ecommerce, and how it expects these will impact the packaging industry in the future.
A highlight of this year’s event was the 3D Store Visualiser, a technological advancement that allows customers to analyse and optimise packaging performance virtually, enhancing the shopper experience. The Store Visualiser gives access to thousands of interchangeable optimisation scenarios, pictures, movies and live demos of segment brands and customer specific packaging options to face their on-shelf challenge. All of these options are projected on a giant 4.5 by 2.5 metre high screen.
Three international speakers shared their vision on trends in the social environment, sustainability and printing, enhancing the understanding of Smurfit Kappa’s customers on the future of packaging so that they can reap the benefits in their individual markets.
The Innovation Event, held on a regular basis, is organised by Smurfit Kappa to honour excellence in packaging design and sustainability. The company’s customers form two juries that judge entries from designers and sustainability teams, with the event culminating in a final dinner and awards ceremony.
Source: Smurfit Kappa
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