This marks the first exclusive beverage partnership for the series. The partnership will encompass season-long on-air integrations, an extensive digital and social media campaign and a fully branded off-channel marketing effort. More details will be available closer to the show’s premiere this summer.
“We couldn’t be more proud of our partnership with Snapple and America’s Got Talent and the great collaboration in bringing this season to life,” said Jim Hoffman, executive vice president, sales and marketing, NBC. “The Snapple brand is a perfect fit for the show’s mission to celebrate and identify the country’s most unique and talented performers.”
Source: Snapple Group
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