With the tagline ‘If you love the bubbles, set them free,’ SodaStream’s new television commercial will air in the US across major broadcast and cable networks, and will later roll out into many of SodaStream’s 45 global markets.
The TV commercial, ‘The SodaStream Effect’, will have a rate card media value estimated over $18m globally, during the initial 12 week period. The campaign coincides with the launch of ‘The Source’ soda maker designed by celebrated designer Yves Behar, and is part of an integrated marketing effort that includes a new visual identity, logo, branding and tagline.
Source: SodaStream International
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