This will be the first campaign for Southern Comfort under the brand’s new global positioning, entitled Whatever’s Comfortable, marking the first time Southern Comfort has been on air in Australia since 2003 and utilising creative wholly developed in Australia.
The new work began airing on 4 November and includes 30-second and 60-second spots.
“We are thrilled to bring Southern Comfort back on air in Australia,” said Meghan Murray, senior brand manager, Southern Comfort. “In the past, we’ve seen great consumer response during periods where we’ve included traditional media in our overall brand investment. We believe this is a key step towards ensuring Southern Comfort meets its ambitious growth objectives and recaptures a market leading position.”
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