“We are very excited about this announcement,” said Barbara Feldman, managing director of Sovereign. “The combination of Cap-It-All with Sovereign is a perfect fit for our company. It’s important to us to expand our range of quality products and customer reach. We will be able to combine Cap-It-All’s strengths in the specialist lid and environmentally friendly areas of packaging with our general ranges and far-reaching distribution channels to bring their great products to the widest audience.
“We anticipate a quick and seamless integration of our two businesses over the coming months. Geoff Page (MD of Cap-It-All) will be staying on and working with us very closely over the next few months to ensure this is the case.”
Cap-It-All’s business will immediately be renamed to Sovereign Partners Ltd and the businesses will be operated as a single operation as of 23 May 2013. The Goodlife brand will become a wholly owned brand of Sovereign.
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