The campaign will utilise social media, as well as traditional and non-traditional marketing platforms, to generate awareness of The SoyNut Butter Company’s Healthy SoyNut brand, FAI and the organisation’s research and education initiatives.
During Food Allergy Awareness Week, 13 – 19 May, The SoyNut Butter Company will donate to FAI a portion of sales of IM Healthy SoyNut Butter and IM Healthy SoyNut Chocolate Spread.
Source: The SoyNut Butter Company
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