Already, the range’s 15 core lines have exceeded store targets. One particular success story is the S Budget Energy Drink, which has sold half a million singles since its launch, leading to a boost of overall energy drink sales in Spar stores.
Susan Darbyshire, brand director at Spar UK, said: “The demand for better value products in good local convenience stores has never been greater, and the launch of the S Budget range allows Spar to be ideally placed to maximise this opportunity.
“This range has now shown since its launch that it can drive down the cost of local shopping from Spar stores. S Budget is having enormous success and in the current price conscious climate, we have demonstrated we are able to offer our consumers a great range of products at a great value price point.
“Retailer feedback on the launch of S Budget has been fantastic, and customers are really buying into the range as its offering them great products at excellent prices. Plus, our Spar retailers’ overall margin is now much higher than if they were only selling branded lines.
“S Budget has been launched at just the right time, as we are meeting a very real customer need for better value products. Both our retailers and shoppers are already recognising the great quality and value of the range.”
Source: Spar
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