The fully integrated campaign includes a two-minute TVC, online activation and special edition Heineken bottles.
To celebrate the launch, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it: New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally.
The latest TVC, The City, is the seventh film in The Legends series. Created by Heineken in partnership with Wieden + Kennedy Amsterdam, its main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city.
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