The Sprite Spark Parks Project launched in February 2011 with the mission to construct, refurbish and refresh play spaces across the country.
With the help of the NRPA, a national not-for-profit organisation dedicated to advancing park, recreation and conservation efforts, Sprite has identified 25 basketball courts to refresh in key markets across the US. The courts, which are located in public parks and recreation centres throughout the nation, will receive various levels of support.
People can vote for a court by submitting the My Coke Rewards codes found on Sprite and Sprite Zero Fridge Pack, 20-pack, 24-pack, 20oz. and 2-litre products. Sprite will donate $275,000 to 25 parks in grants ranging from $5,000-$15,000. The donations will be used to refurbish rims, backboards, lights, benches and playing surfaces – sparking new life in these active public spaces.
“The mission of the Sprite Spark Parks Project is to refresh neighbourhood basketball courts so teens can express their uncontainable moves, and this year, we’re getting 25 courts back in the game,” said Michael Mathews, vice president, non-colas sparkling, Coca-Cola North America. “We have partnered with the NRPA to encourage people to vote for their favourite court by 31 May- it could lead to $15,000 for a Sprite Spark Parks refresh!”
Source: The Coca-Cola Company
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