Converting the market to a company-operated business allows Starbucks to focus on the enormous opportunity in Brazil through pursuing thoughtful growth, while continuing to deliver unparalleled customer experience in the largest consumer market in South America.
“Cafes Sereia and its partners have been committed to creating the Starbucks experience for our customers in Brazil,” said Pablo Arizmendi, vice president, general manager, Starbucks Coffee Latin America. “We’re grateful for Maria Luisa Rodenbeck’s dedication, talent and entrepreneurial spirit which brought Starbucks to Brazil and the continued partnership of Peter Rodenbeck and Cafés Sereia for establishing Starbucks as a trusted and respected brand in Brazil.”
The leadership team currently in place will continue to manage the business on a day to day basis ensuring a seamless transition for customers, partners (employees) and other stakeholders.
“We have been an active member of local communities throughout Brazil since 2006,” said Ricardo Carvalheira, MD Starbucks Brazil. “As a result of all our dedicated partners, we made strong inroads that position us perfectly for continued growth in the market and we’re deeply committed to the potential that it offers.
“With more than 20 stores throughout Brazil, we’re excited about the opportunities this presents for the company, partners, customers and the Brazilian community.”
Source: Starbucks Coffee Company
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