Starbucks and GMCR first entered into partnership in March 2011. Following a successful product launch, Starbucks has shipped more than 850 million Starbucks Coffee K-Cup packs.
Under the new, minimum five-year agreement, Starbucks will add brands and varietals to the Starbucks K-Cup and Vue pack portfolio of offerings for Keurig single cup brewers, ultimately tripling the number of Starbucks products and adding brands offered on the Keurig platform.
New brands will include Seattle’s Best Coffee, Torrefazione Italia coffee, Teavana Teas and Starbucks Cocoa.
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