This flagship store, which has been designed to reflect Starbucks 42-year coffee heritage, while embracing Vietnam’s distinctive local traditions and coffee culture, is in the neighborhood of Ho Chi Minh City’s District 1, at the junction of Nga Sau Phu Dong.
John Culver, president, Starbucks China and Asia Pacific, said: “Vietnam is one of the most dynamic and exciting coffee markets in Asia and we are proud to be entering the market with Hong Kong Maxim’s Group, a close and long-term partner that shares many of the same values that Starbucks was founded on.
“The market presents tremendous opportunity for Starbucks over the long term. Ho Chi Minh City is our first stop and we aim to open our stores in key metropolitan cities across Vietnam, including Hanoi, in the future.”
Source: Starbucks
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