In the past year, Starbucks has successfully entered 13 new cities in Mainland China and the stores in these communities have been popular and well-accepted by local customers.
John Culver, president, Starbucks China and Asia Pacific, said: “Entering five new Chinese cities this month demonstrates our strong commitment to China, our second home market outside of the US. Starbucks has never been better positioned for sustained profitable growth than we are today and we aim to accelerate this momentum in 2012. We look forward to opening more stores and entering more new cities to reach Chinese consumers.”
*Source: Starbucks Coffee Company *
© FoodBev Media Ltd 2024