Affected partners (employees) in Japan will be eligible to receive cash grants based on their needs and situation. Established with the help of a personal donation of US$1m by Howard and Sheri Schultz, the CUP Fund will continue on and provide support for partners in the future as well.
The CUP Fund, which currently operates in the US, Canada and China, was inspired and created by a group of partners in 1999. The programme empowers partners to help other partners experiencing significant hardship due to catastrophic circumstances beyond their control, including natural disasters, the company said. All partners are eligible to apply for assistance.
Howard Schultz, chairman, president and ceo, Starbucks Coffee Company, joined Starbucks Coffee Japan leaders in Sendai, the area most impacted by the earthquake and tsunami. Schultz met with partners from 52 stores in the area to announce the formation of the CUP Fund in Japan.
Schultz said: “Our partners remain at the heart of our business. Initiatives like the CUP Fund are part of our core values as a company. As we celebrate our 15th anniversary in Japan, I’m proud to continue our tradition of bringing together people in communities where we do business.”
Source: Starbucks Coffee Company
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