The brand’s distribution has increased steadily since it was acquired by the Starbucks Coffee Company in 2011, with the rollout at Whole Foods Market completing nationwide availability.
This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.
“We’ve received enthusiastic customer support in every market where we’ve introduced Evolution Fresh juice, and have been working towards our goal of national distribution since the acquisition,” said Chris Bruzzo, senior vice president, channel brand management and general manager, Evolution Fresh. “We are excited to offer not only 12 of our most popular juices to Whole Foods Market customers across the country, but also two exclusive juices and an entirely new line of wholesome snacks with the launch of Evolution Harvest.”
Whole Foods Market will debut 12 juices and two exclusive juices – Organic Ruby Roots and Organic Sweet Burn – in addition to three Evolution Harvest snack bars. The suggested retail price of Evolution Fresh juice ranges from $2.99 – $6.99 (15.2 fl oz).
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