“We are thrilled to have the opportunity to significantly expand the availability of our rare and exotic Starbucks Reserve coffees with the introduction of the Clover brewing system in many more stores around the world next year,” said Andrew Linnemann, vice president, global coffee quality for Starbucks. “By brewing one cup at a time – using freshly ground beans to deliver that handcrafted cup of coffee to order – the Clover brewing system brings theatre to the brewing process and enables our baristas to have rich conversations with customers about our coffee.”
“Over the last few years, we have seen a growing interest from consumers in looking beyond espresso for personalised coffee options, and they are finding it in unique brewed or drip coffee experiences,” said Ric Rhinehart, executive director, SCAA. “More and more consumers are engaging with coffee – single origin coffee – individually brewed just for them.”
Source: Starbucks
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