Starbucks has opened the first community store in the Daehakro neighbourhood of Seoul. KRW 300 from every purchase at this store will go to Green Umbrella ChildFund Korea.
“Our aspiration for the past 15 years has been to build a different kind of company in Korea: one committed to performance that’s driven through the lens of humanity with a focus on giving back to the communities where we do business,” said John Culver, group president, Starbucks Coffee China and Asia Pacific, channel development and emerging brands. “Through our expanded partnership with Green Umbrella ChildFund Korea to develop the Starbucks Comprehensive Youth Leadership Program, we’re working together to help young people identify and develop the skills they need to succeed in the 21st century economy.”
The Starbucks Comprehensive Youth Leadership Program builds on the collaboration with GUCFK to offer academic scholarships through graduation, combined with a curriculum focused on business acumen, collaborative communications and social consciousness as part of its aim to prepare young people from disadvantaged backgrounds for educational and career opportunities in Korea’s economy.
“Korea has one of the highest college tuition costs around the globe and the ratio for students from disadvantaged backgrounds to attend college is low,” said Lee Je-Hoon, president, Green Umbrella ChildFund Korea. “Starbucks Comprehensive Youth Leadership Program empowers and engages young people in encouraging and meaningful ways to create a positive change in their lives through education.”
Since 2006, Starbucks Korea and Green Umbrella ChildFund Korea have collaborated to help address social and community needs across Korea, with a strong focus on investing in young people that are seeking opportunities to participate in the economy.
Located in the education and arts district of Seoul, the Community Store will be a social hub for the local community, celebrating opportunities to create a positive change through an interactive community board and a unique art wall created by local university students.
Over time, the store will host workshops and seminars facilitated by business and community leaders to create dialogue and engagement on important topics impacting the community.
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