Starbucks has claimed that it will be the “first UK coffee chain to bring cold brew to the high street” when it launches its new Cold Brew iced beverages.
The drinks are made by slowly steeping Guatemala Antigua coffee grounds in cool filtered water for 24 hours, creating “a smooth taste” and helping to develop the flavours of the coffee bean. It will be launched in three of the chain’s central London stores ahead of a roll-out across 30 locations in the city as part of its initial phase.
Cold Brew can be customised, with flavoured syrup for sweetness, a splash of milk for smoothness, or a foam milk topping for an extra creamy beverage, Starbucks said.
Its launch coincides with the London Coffee Festival, where Starbucks is showcasing its future design direction influenced by its Seattle Roastery.
Starbucks UK chief executive Mark Fox said: “Inspired by the US West Coast, we’re proud to bring Starbucks Cold Brew to the UK. We love bringing new experiences to Starbucks customers and trialling new initiatives that get our fans excited.
“We have always offered a wide range of products to make sure all of our customers can find their favourite coffee at Starbucks. As a result of our coffee innovation, it’s great to be able to bring a new coffee experience to existing customers and newcomers alike.”
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