In China, Starbucks is bringing a new lineup of Starbucks Reserve coffees and an interactive coffee bar to seven stores in Beijing, Shanghai, Guangzhou and Shenzhen.
The stores in China that carry Starbucks Reserve coffee will feature coffee-forward designs, including an interactive ‘coffee bar’, where customers can discover different types of brewing methods such as the manual, pour-over style Chemex Coffeemaker or the classic coffee press. Customers will have the opportunity to spend more time to explore Starbucks coffees, ask questions and purchase their favourite brewing equipment and packaged coffee for home use.
“With 43 years of strong passion for coffee, we purchase and roast some of the finest quality coffee beans around the world for our customers,” said Belinda Wong, president of Starbucks China. “The launch of Starbucks Reserve coffee will bring a unique coffee experience to China.”
The first four Starbucks Reserve offerings in China are:
Starbucks Reserve coffees are currently available in 25 markets, including the US, Canada, UK, Netherlands, Korea and Japan.
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