Standing at less than 600sqft, which is 65% smaller than its previous store, the mini store represents a completely transformed retail strategy for the brand.
Jim McDermet, senior vice president and general manager, Seattle’s Best Coffee, said: “Customers are demanding better coffee everywhere they go and we believe we’ve cracked the code on how to deliver a premium cup of coffee in the fast lane at just the right price.
“We have completely overhauled our store concept both inside and out. Our drive-thru store features a new menu of affordable, delicious, car-friendly beverages and food for customers who need a one-stop destination without any compromises, any time of the day.”
Source: Seattle’s Best Coffee
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