This builds on the successful launch of Starbucks Card Mobile App for select BlackBerry smartphones, iPhone and iPod touch, and the Starbucks mobile payment test which started in autumn 2009.
Starbucks’ next mobile move will offer customers in the New York City area an enhanced Starbucks Experience, including the ease and convenience of paying for their Starbucks beverage with their mobile phone.
In response to customer feedback, the app was first developed for select BlackBerry smartphones and iPhone as these devices are used by more than 71% of Starbucks smartphone-carrying customers. To experience mobile payment at participating New York City-area Starbucks, customers just need to download the free Starbucks Card Mobile App on their supported device.
It also allows customers to manage their card account, reload their card balance directly from their smartphone with a major credit card, check their My Starbucks Rewards status, or find nearby Starbucks stores. With the Starbucks Card Mobile App, customers will have a barcode on their screen that they will hold in front of a 2D scanner on the counter to pay for their purchase.
The expansion of mobile payment into New York City builds on the successful test programme currently in 16 stores in Seattle and Northern California, and at more than 1,000 Starbucks in US Target stores.
The overall Starbucks Card programme is experiencing impressive growth and performance, and almost one in five of all in-store transactions are paid for with a Starbucks Card, an activity made even more convenient with the introduction of the app. Customers are on-track to load more than $1bn on Starbucks Cards this year.
Source: Popsop
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