John Culver, group president, Starbucks China and Asia Pacific, channel development and emerging brands, reaffirmed the Company’s commitment to building the brand in Malaysia, and across Southeast Asia, during his two-day market visit in Kuala Lumpur.
Starbucks earlier announced plans to add 100 new stores in Indonesia over three years, 100 new stores in the Philippines over the next four years and to double the number of stores in Thailand over the next five years.
“We have a historic opportunity to become one of the most respected and enduring brands across Southeast Asia, delivering an unparalleled experience to Starbucks customers, while supporting local communities,” said Culver. “In Malaysia, we are humbled by the way customers have embraced the Starbucks Experience, and as we look to celebrate 15 years in this dynamic market, I would like to thank our partners for earning the trust of our customers and sharing their coffee passion each and every day.
“We will continue to build the Starbucks brand in Malaysia holistically, adding 100 new stores over the next four years, evaluating ways to expand across new channels like grocery and convenience stores, all while staying true to our core values of investing in our people and in the communities we serve.”
© FoodBev Media Ltd 2024