The launch of menu board labelling and pastry case calorie labelling will complement the food and beverage transparency the company already provides to customers, through printed brochures, an easy-to-navigate nutrition tab on Starbucks.com and through the Starbucks Mobile App for iPhone.
“Menu labelling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customise their Starbucks beverages to be within their desired calorie range,” said Mary Wagner PhD and senior vice president, global research & development at Starbucks. “Starbucks believes that wellness is the journey to a happy, healthy life through daily choices, whether it’s a favourite beverage or a wholesome meal option.”
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