This September, Starbucks stores in South Korea, Indonesia, Malaysia, Singapore, Thailand and Australia will carry Starbucks Via Ready Brew in Colombia and Italian Roast.
John Culver, president, Starbucks Coffee International, said: “Starbucks Via Ready Brew continues to excite customers around the world and this expansion gives our customers throughout China and Asia Pacific a convenient solution for a premium cup of coffee.”
Starbucks Via Ready Brew is now available in more than 70,000 locations, including Starbucks stores and in CPG channels globally. The company plans to build on the momentum of the Starbucks Via Ready Brew platform globally with SKUs of Starbucks Via Flavoured Coffee, Starbucks Via Iced Coffee, Starbucks Via Christmas Blend and Starbucks Via Tribute Blend.
Source: Starbucks
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