Ben Weiss, founder and CEO of Bai, launched the brand in 2009 with the mission to share the powerful antioxidant of coffee’s superfruit with consumers by producing refreshing beverages that harness the unique ingredient.
Bai delivers 100% natural infusions with 1g of coffee fruit, naturally sweetened and flavoured with exotic fruit juices. In addition, Bai products are kosher, vegan, gluten- and soy-free, and come in various fruit flavours, in addition to its 5-calorie products, Bai5.
“We are thrilled to have Strand Equity Partners, a company with significant experience in growing brands, join our team,” said Weiss. “Their investment demonstrates a strong belief in Bai’s mission, and enables us to grow and expand our reach, giving consumers an alternative to traditional caffeinated beverages.”
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