Suntory China and Tsingtao Brewery will each finance 50% for both the business company and sales company.
Since 2011, Suntory has been actively developing business through a new structure that integrates the liquor and soft drink business. Within that structure, development of the beer business has been centred in Shanghai and Jiangsu, and Suntory has the highest share of the beer market in Shanghai.
With the shared intention of both companies to further strengthen the beer business in Shanghai and Jiangsu, they will jointly establish a beer business company and sales company specifically for those areas.
The joint business company will handle matters such as business planning, brand and product development, and production, while the joint sales company will undertake matters including marketing, sales, and distribution.
Details of the new joint venture will be determined through discussion between the two companies.
Source: Suntory
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