The benefits are due, in large part, to the effects of these “friendly” bacteria on different intestinal functions.
The annual benchmarking survey, which interviewed 2,000 Americans ages 18 and older, tracks awareness and perceptions of probiotics. It shows that nearly two-thirds of Americans are familiar with the term “probiotics,” up from about half in 2009.
Currently, 45% of Americans consider themselves very or somewhat knowledgeable on the subject, compared to 36% in 2009. The survey reveals that Americans are making health-conscious decisions about the foods they eat, with six in 10 saying they have made food purchases driven by health concerns.
Despite these positive findings, many myths and misconceptions surrounding probiotics and digestive health remain. To help address Americans’ concerns and confusion, Dannon is partnering with nationally registered dietician, Keri Glassman, founder and president of Nutritious Life and author of the best-selling book, The O2 Diet.
Dr Miguel Freitas, director of health affairs for Dannon, said: “Through our partnership with Keri Glassman, we hope to help elevate Americans’ understanding of the factors that affect digestive health, including what we eat. Probiotics have become increasingly popular in the past several years, but our annual survey shows that there are still some misunderstandings about what they are and how they work, which can lead to confusion for consumers.”
Source: Dannon
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