The website includes stockist details and nutritional information, and there’s an area dedicated to ‘inspirational youngsters’.
“Suso holds such a unique position in the edu-catering market and it’s vital that our brand image, and website, reflects this,” said Suso brand manager Ally Whitehead. “As a school-approved drink, Suso contains 60% fruit juice, no added sugars or artificial additives and it counts as one of your five-a-day. However, it also offers all the taste, fizz and branding appeal needed to meet the requirements of today’s young consumer.
“Managing this subtle balance has allowed the brand to grow into the success it is today. And, with new branding and a website that helps to promote these product benefits, we’re confident that we will only improve our performance going forward.”
Source: Cott Beverages
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