“Tradewinds is a great company with an amazing product, and we’re very fortunate to be able to offer them as a complement to Sweet Leaf Tea,” said Sweet Leaf Tea CEO, Dan Costello. “Acquisition of the company made sense, as we can now provide more consumers with a wider variety of quality teas to choose from, with a broader price range. We intend on making this a gradual integration of the Tradewinds brand, while taking advantage of new distribution synergies.”
“Sweet Leaf Tea is at a good place right now both strategically and financially,” said Sweet Leaf Tea CFO, Brian Goldberg. “We are in the unique position of being an emerging brand backed by strong financial partners that can afford to grow organically and through acquisition, and know that Tradewinds will only make us stronger.”
Source: Sweet Leaf Tea
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