Sylvester Stallone will put the war in Warburtons as the face of the British bread brand’s latest marketing campaign.
The company recorded an advert featuring the former Rocky and Rambo star, alongside company chairman Jonathan Warburton, in one of its bakeries this week. It is set to be broadcast later this year.
Reports suggest that Stallone will be reprising his role as Rocky by re-enacting the iconic steps scene from the 1970s film – while carrying a couple of Warburtons rolls. The Hollywood actor had previously appeared in advertisements for Japanese brands of beer and sausages, as well as for an Italian meat producer.
Jonathan Warburton said: “I’m delighted to be starring alongside Hollywood superstar Sylvester Stallone in our brand new Warburtons ad campaign. We filmed it on location in one of our state of the art bakeries just this week and it’s set to air later this year.”
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