More than 300 guests, including global customers and local milk suppliers, gathered to celebrate the opening of the $100m state of the art facility. Growing world-wide demand for high value formulated milk powders designed to improve families “normal diets and protect against health concerns drove the development,” Synlait Milk CEO Dr John Penno, said.
In three weeks time, Synlait Milk part owner, Bright Dairy, will launch its Pure Canterbury infant formula in Shanghai, China. The Pure Canterbury product manufactured by Synlait Milk has a retail price of approximately NZ$80 per can.
Dr Penno said: “Repositioning our brand has been driven by the progression of Synlait Milk from start-up to the leading nutritionally focused dairy company in New Zealand. Our new tagline ‘Milk Nutrition for a Modern World’ is all about us innovatively meeting consumer demand for premium nutritional milk products that support health and well-being.”
Source: Synlait Milk
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