“In less than two years, Sparkling Ice grew from a $10m to a $200m beverage brand, due largely to organic growth brought on by consumer demand for a great-tasting, zero-calorie beverage,” said Kevin Klock, CEO of TalkingRain Beverage Co. “With the launch of this aggressive, far-reaching campaign, Sparkling Ice will harness the momentum of this growth to reach a wider audience than ever before on our way to becoming the next billion dollar brand.”
Sparkling Ice’s first venture into television advertising is a 30-second spot called Dive In. The spot can be seen on major network, top cable and high-visibility syndication, including ABC’s Good Morning America, NBC’s Today Show, E!, Style, Bravo and more.
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