Tata Tea, Tetley, Eight O Clock Coffee and other company names will change to one corporate name – Tata Global Beverages Ltd – subject to the approval of the shareholders and the approval of the Central Government, the statement said.
Following the operational integration of its five beverage businesses announced last year, Tata Global Beverages will unite all the beverage interests, marking another step in its transformation to become a global leader in ‘good for you’ beverages. Current brand names will remain for its products, the company said. The new name ”reflects Tata Tea’s ambition to be global and its brave and successful transition from being a tea and coffee commodity business to one focused on delighting consumers across the world with great-tasting branded beverages”, a statement said. Importantly, “it sets out the strategic intent of the company for the coming years”, it added.
“Today’s announcement clearly demonstrates the group’s pride in its Tata parentage and heritage, as well as its intention to build a new and strong global Tata brand,” said Tata Tea vice chairman, R Krishna Kumar.
Source: Tata Group
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