Tate & Lyle is entering into a new long-term partnership with Agrana Fruit in September to expand its operations in the fruit preparation market in Brazil.
Under the terms of the agreement, Tate & Lyle Brazil will transfer the production of fruit preparations from its facility in Juiz de Fora, Minas Gerais, to Agrana Fruit’s facility in Cabreúva, São Paulo.
Tate & Lyle is only active in fruit preparation production exclusively in Brazil; where it currently serves yogurt and dairy drinks manufacturers. The deal will see the company gain access to Agrana’s manufacturing technology and expertise, which it says will help it target other categories.
The move marks the ingredient supplier’s efforts to optimise its production process and offer more innovative solutions that meet customer demands for healthier products.
The deal also forms part of Tate & Lyle’s strategy to increase its presence in the Brazilian market for ingredients for the food and beverage industry. In November 2019, Tate & Lyle inaugurated its new and expanded Latin American headquarters in São Paulo, Brazil – reflecting the importance of the region for the company.
“With this agreement, we will have access to new manufacturing technologies, which will allow us greater ability to expand in the market, maintaining the technical and commercial service that we are known for in-house,” said Oswaldo Nardinelli, general manager of Tate & Lyle in Latin America.
“The partnership with Agrana Fruit demonstrates our commitment to meet the needs of our customers for healthier products with cleaner labels, as it will allow us to expand our portfolio to include new flavour and texture options for fruit preparations.”
Rogerio Tocchini, general manager of Agrana Fruit in Brazil, said: “With this proximity between companies, we will be able to access Tate & Lyle’s broader ingredient solutions and combine this know-how with Agrana Fruit’s strength in fruit preparations, which will expand our customer product offering.” Agrana has operated in Brazil since 2007.
Both companies will maintain control of their respective product development and customer service including technical and application support.
© FoodBev Media Ltd 2021
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