Tate & Lyle has appointed Solevo as the exclusive distributor of its ingredients in West African countries including Ivory Coast, Senegal and Cameroon.
Solevo is a blender, packer and distributor of agricultural and industrial inputs in Africa, including fertilisers, crop protection products, and industrial chemicals.
The new partnership will see the company distribute Tate & Lyle ingredients, such as low-cal sweeteners, fibre, texturants, stabilisers and acidulants to customers within the region.
“We are proud to have Tate & Lyle as a partner,” said Matthieu Van Bree, head of industrial chemicals at Solevo.
“With this partnership, we are expanding our position in the market of speciality food ingredients and [the] solutions we offer to our customers in the food and beverage industry.”
Dominique Floch, regional sales and technical director, Turkey, Middle East and Africa at Tate & Lyle, added: “It’s very exciting to have Solevo as our distribution partner for West Africa. The long history and experience of Solevo in Africa will be very useful to increase our market presence.
“The African food industry is growing fast and producers are looking for ingredients and solutions that help them meet growing consumer demand for great tasting, shelf-stable food and beverages that support healthier diets. With a partner like Solevo, we are ready to support these trends.”
Within Europe, Tate & Lyle has a distribution deal with Azelis. An expanded agreement, effective from 1 January 2019, added new markets to this partnership, including Poland, the Czech Republic, Slovakia, Romania, Croatia and Slovenia.
© FoodBev Media Ltd 2020