French liqueur brand Teichenné has been given a redesign in a move to appeal to bartenders in busy venues.
With a smaller base to take up less room in bars and in speed rails, the bottles have a longer neck to make them more prominent and provide a larger space for gripping and pouring for bartenders.
With an ABV of 17% and exclusively available in the on trade, the range is sold in seven flavours: peach, green apple, vanilla, chocolate, butterscotch, strawberry, and raspberry.
Global Brands, which distributes Teichenné in the UK, highlighted the liqueur’s adaptability as it provides an additional alcoholic element that doesn’t alter the colour of cocktails due to the natural clarity of the liquid.
Teichenné general director Marc Teichenné said: “Teichenné is perfect for creating old classic cocktails as well as exciting new serves. We created this liqueur with premium tastes in mind, using the richest ingredients to help it bring to life some of the finest cocktails around the world. And this is why Teichenné really is the discerning bartender’s choice.
“These new bottles, we feel, now really reflect the quality and craftsmanship of the liquid inside the bottle.”
Global Brands head of marketing Jen Draper added: “The fresh new look is designed to capture the attention of both bartenders and consumers alike. By working with the Teichenné family, we really understood the family’s story and therefore the heritage and provenance of the brand. From there, we were able to create a bottle that worked in the modern world, while making sure that it expressed its rich, craft history.”
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