Tesco and RSPB, the wildlife conservation charity, have teamed up to increase awareness of the deforestation crisis and raise funds to support conservation work to tackle the problem, the supermarket said.
Together For Trees aims to raise over £m for the RSPB in its first year. Customers will be able to help save endangered rainforests every time they reuse a bag. They will be able to donate their green Clubcard points, Clubcard vouchers or give money directly to the programme via a new website.
Tesco is contributing £75,000 from the sale of its new range of Together For Trees reusable bags. Meanwhile, Tesco has also made RSPB Cymru the beneficiary of funds raised through the Welsh bag levy.
David North, Tesco UK corporate affairs director, said: “Climate change will only be tackled if ordinary people feel the battle can be won and believe they can play a part. That’s why this partnership is so exciting.
“Working hand-in-hand with the RSPB we can give our customers the confidence to make a big difference throughms of individual actions: re-using carrier bags rather than taking new ones and then donating the Green Clubcard Points they earn to Together for Trees. Our customers will trust this scheme because it brings together the UK’s most popular retailer with the UK’s most popular conservation organisation – a winning team.”
Source: Tesco
© FoodBev Media Ltd 2024