The move will see the supermarket open Giraffe branches near to Tesco stores as it seeks to create ‘retail destinations’ for customers, according to the reports.
Founders Russel and Juliette Joffe and Andrew Jacobs will remain in place on the management team, with Russel Joffe continuing as managing director.
Private equity firms 3i and Risk Capital Partners have sold their stakes in the business.
Source: BBC
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