The investment of more than £500m in the Big Price Drop is the result of Tesco listening to the views of more than 200,000 customers, understanding shopping behaviour through Clubcard and working closely with families around the country to understand how they’re coping in the economic downturn, the supermarket said.
According to Tesco, The Big Price Drop will give Britain’s families exactly the help they’re asking for, including:
Other improvements will include making Clubcard accessible online and reducing the price of a day entry pass to Alton Towers or Legoland from £13 in Clubcard vouchers to £11 in Clubcard vouchers.
Source: Tesco
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