As one of Tesco’s largest stores in the UK, Watford Extra showcases the very latest in retail innovation and is the first time that new food concepts, including Giraffe, Harris + Hoole, Euphorium and The Bakery Project, have come together under one roof.
The redevelopment of the store follows Tesco’s acquisition of Giraffe in March and its investment into other food businesses as part of its strategy to develop the space in some of its larger stores.
Watford Extra features some brand new concepts that are currently being trialled by Tesco, including a new-look general merchandise area focusing on Homeware and Cook and Dine, a community space that customers can use free of charge for events such as yoga, baby gym and cookery classes, and a new F&F concession with a boutique look and feel.
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