The power of the internet is transforming the grocery trade, just as it has revolutionised so many other retail sectors. This year’s Tetra Pak Index provides insights into this new omnichannel world of grocery shopping which is taking an ever-greater share of the food retail market. It’s based on consumer research conducted in five countries, plus interviews with e-retailers in North America, Europe and China, and a global market segmentation study from Euromonitor.
The rise of online grocery is a great opportunity for food and beverage brands, and packaging plays a key role in supporting and enhancing their success. Smart packaging helps drive greater transparency and efficiency in the supply chain, both upstream and downstream with the use of unique digital code identifiers. These codes also enable a direct, interactive relationship with the consumer, in-store or in the home. With 80% of consumer product groups predicted to migrate to a direct-to-consumer model in the next few years, this rapidly developing technology can help brands explore new avenues and drive growth in the years ahead.
This webinar will dive deeper into the trends highlighted in the Tetra Pak Index 2018 report to understand what the rise of online grocery means, and how food and drink brands can tap into the opportunities it brings.
The webinar will include contributions from:
Business Development Manager, Tetra Pak
Björn Larsson is a Business Development Manager at Tetra Pak where he focuses on the growing online grocery channel to help develop portfolio solutions globally. He has more than 20 years of experience in the logistics and packaging industry, with leading positions in sales, marketing and product management.
Björn has an MBA from Lund University, Sweden and Christian Albrecht University in Kiel, Germany.
Marketing Services Manager, Europe & Central Asia, Tetra Pak
Philip Wirsen is a Marketing Services Manager at Tetra Pak for Europe & Central Asia. In his role, he helps food & beverage manufacturers and retailers identify opportunities to differentiate, optimise their supply chain and improve their sustainability by producing data-driven analysis and cost benchmarking.
Philip also leads the coordination of all retail & foodservice activities in Europe.
Prior to starting as a Marketing Services Manager, Philip spent three years at the Copenhagen Business School and has a degree in International Business & Politics.
Alexandre de Souza Carvalho
Global Marketing Services Director, Tetra Pak
Alexandre Carvalho leads Global Marketing Services at Tetra Pak from Modena, Italy. In his role he is responsible for market strategies, ideation, innovation methodologies, branding and consumer analysis – supporting customers to find new growth opportunities.
Prior to joining Tetra Pak in 2003, Alexandre worked in Marketing, Sales and Trade Marketing for a number of different companies such as Symrise, Philip Morris, Kraft Foods, and in multiple locations such as Brazil, Germany, Belgium, Colombia and Panama.
Alexandre holds a degree in Pharmaceutical Sciences and Biochemistry from the University of São Paulo, and a Post-Graduate in Business Administration from Getulio Vargas São Paulo.
© FoodBev Media Ltd 2019
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