The three-year upgrade enables the plant to more than double its capacity to 10 billion packs and broaden its capability to produce a bigger range of packages from the Tetra Pak portfolio.
The 15 sizes and forms of packages that will now be produced include:
“Customers in this region are not only growing, but also eager for innovation that could set them apart from competition,” said Amar Zahid, who has been appointed cluster vice president of Tetra Pak Greater Middle East & Africa effective 1 July. “During the last three years, our customers have launched more than 100 products in new packages. With new machines in operation by January 2015, apart from the advantages of local supply such as faster lead time, we will also be able to provide customers with a wide range of packaging options for differentiation and improved functionality.”
Greater Middle East has been one of the best performing regions within Tetra Pak, with an annual growth rate of 10% during the past decade.
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