The report also shows that recycling remains a fundamental expectation of consumers and food industry stakeholders.
This year’s survey sees a significant rise in the attitude towards renewable materials among food industry stakeholders, driven by the recent development of new technologies. They rank the use of bio-based materials as one of the most important environmental trends shaping the future of beverage packaging.
Meanwhile, consumers continue to rate carton the most ‘environmentally friendly’ packaging type, due to the use of paper as a renewable material, and more than 50% of them believe that the use of bio-based plastic will further improve the environmental performance of carton packaging.
The report also identifies a growing consumer demand for more environmental information. In order to make informed choices, 37% of consumers regularly search for environmental logos on food packaging. 54% of consumers trust environmental labels, compared with 37% in 2011. One in five consumers in the survey recognise the Forest Stewardship Council (FSC) logo, with most able to associate it with sustainable forestry.
Sorting and setting aside, packaging for recycling remains the number one environmental activity among consumers, as it has been since 2005. Meanwhile, the ability to recycle packaging material is regarded as a top priority among food industry stakeholders when developing a product or a service.
Source: Tetra Pak
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