This new site is intended to support the increased business activity of the Bel Group, which, thanks to The Laughing Cow and Mini Babybel brands, is a successful producer of cheese in portions in the US, the company said.
Bel Brands US also produces and sells Boursin including other local brands such as Merkts, Kaukauna for the American market. Bel currently has two other production facilities in the US, located in Leitchfield, Kentucky and Little Chute, Wisconsin.
Francine Moudry, previously director of operations for the Leitchfield plant, was recently appointed project director to lead the planning and construction of the new Brookings manufacturing facility.
Eric de Poncins, vice president of the Bel Americas and Asia-Pacific Region, said: “The Bel Group made the decision to build an international presence very early on. The Construction of this new production plant in the US is part of this approach and constitutes a prime example of the dynamism behind Bel’s growth not only in the US but also in a great number of other markets around the world.
“This growth is the result of striking an excellent balance between the risks and opportunities associated with growth and implementing a strategy based on localising production facilities as close to our customer bases as possible.”
Source: The Bel Group
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