The future of packaging probably looks a little different to how we imagined at the beginning of the year. As the Covid-19 pandemic continues to disrupt much of the food and beverage industry, so too are packaging companies as they adapt and innovate to meet these challenges.
This year, we have seen a variety of new beverage creations, using both classic and novel flavours, tastes and textures, and spanning multiple categories, including health and wellness, functionality, sports nutrition, indulgence and plant-based, to name but a few. The shelves (both physically and digitally) are packed with interesting products, and the type of packaging they come in can make or break a consumer’s decision to purchase.
“When we look at the beverage can, we know that labels have a strong influence on the purchasing decision. We know that 64 % of purchase decisions are made at the shelf and that number is rising. So, treating the can as a blank canvas is a tremendous marketing tool for our customers to utilise and to engage with the consumer,” Stephen McAneny, group commercial officer at CANPACK, said.
At CANPACK, we are passionate about helping brands to reach consumers in a meaningful and unique way. Our ethos can be summarised in three words: Create That Feeling. “We understand that the taste, the sight, the sound, the smell and the feel of the product plays such an important part in our customers’ brand equity value,” McAneny added. “We can help to enhance that experience of the brand with our packaging.”
For us, cans are king of the packaging kingdom. Not only are they convenient, portable, lightweight and capable of offering high levels of safety and protection, but they are also sustainable and fully recyclable.
Given increased pandemic-driven online shopping and at-home consumption, new consumption occasions appear, making room for cans as a packaging format for new beverage categories like wine, hard seltzer and functional drinks. Cans have a huge printable surface, making them the ultimate blank canvas with unlimited storytelling potential.
At CANPACK, we want to unleash this storytelling potential of cans and therefore we offer our customers a variety of inks and finishes so that they can create the desired look and feel to tell any story they wish. With the use of our printing technologies like Quadromix, more designs can be produced within one production series to make a brand story even more engaging.
Creative collaboration is integral to each of our partnerships. To be successful, brands and their partners must work closely together to achieve bespoke, innovative solutions. CANPACK offers its customers creative support and inspiration – from ideation through to execution.
As part of this, we provide innovation days, market insights, design support and collaboration with customers’ internal and external marketing and design teams. Thanks to design pre-testing and fast trial prototypes, we make sure our customers opt for right design solutions. We aim at pushing boundaries and being innovative, but we never compromise on safety, quality and efficiency. Turn your blank canvas into a desirable finished product with CANPACK.
We manufacture environmentally friendly, modern packaging solutions and supply top quality primary packaging. Beyond beverage cans, we also offer glass, bottles, metal closures and containers formats for the F&B industry, from across our 29 production sites. We work internationally to ensure business and brand needs are met at any time.
To find out more, visit our website at canpack.com.
© FoodBev Media Ltd 2020
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